I’m a senior consultant specialized in Value Proposition Design, Visual Storytelling, and Creative Strategy. With over 15 years of experience working with healthcare, finance, insurance, and technology companies, I blend design and business strategy to help global teams communicate with clarity and impact.
I partner with sales, marketing, and leadership teams to craft compelling narratives, design strategic presentations, and accelerate go-to-market initiatives that strengthen client relationships and drive business opportunities.
Value Proposition & Storytelling
Turning complex concepts into clear and persuasive messages that highlight what makes your business unique.
Client Proposals & Success Cases
Visual adaptation of HCI success stories and proposals for client-specific opportunities.
Creative Consulting
Creating messaging frameworks, campaigns, and visual strategies across sales and marketing teams.
My name is Francisco Lule (but everybody calls me Paco), I’m a senior consultant and designer who believes that clarity is the most powerful tool in business communication. For more than 15 years, I’ve helped organizations across industries transform complexity into narratives that strengthen relationships and drive measurable results.
My approach blends strategy, storytelling, and design. I work closely with teams to uncover the essence of their message and translate it into presentations, proposals, and campaigns that resonate with clients and accelerate growth.
What sets me apart is not just the creative output, but the ability to collaborate as a true partner—someone who listens, adapts, and helps teams communicate with confidence and impact.
My name is Francisco Lule (but everybody calls me Paco), I’m a senior consultant and designer who believes that clarity is the most powerful tool in business communication. For more than 15 years, I’ve helped organizations across industries transform complexity into narratives that strengthen relationships and drive measurable results.
My approach blends strategy, storytelling, and design. I work closely with teams to uncover the essence of their message and translate it into presentations, proposals, and campaigns that resonate with clients and accelerate growth.
What sets me apart is not just the creative output, but the ability to collaborate as a true partner—someone who listens, adapts, and helps teams communicate with confidence and impact.
